Tuesdays With Morrie Essays - Self-help Books, Morrie Schwartz

Tuesday's With Morrie tuesdays with morre is a sad story. It is about a friendsip beetween a college professor and his student. When Mitch went to college at Brandeis University he had a college professor name Morrie Schwartz. Though the four years that Mitch went to college they became really good friends. Mitch asked Mr.Morrie if he could be his mentor. To Teach him all of the things life had to offer. After Mitch graduated from college they agreed to stay in touch. Mitch got a great job offer to be a sports columnist in Detroit, so he took it. Well time went by and they called each other every so often, but after awhile Mitch was much to busy with work that he lost touch with Mr. Morrie. He thought about him every once in awhile but never called or wrote him. One night when he was watching television he saw Mr. Morrie on nightline. That night he learned that Mr. Morrie had Lou Gehrig's disease. After Mitch heard about his illness he called him. Mr. Morrie was glad to hear from Mitch. He told him that he had a lot of things he wanted to discus with him before he died. It was a class and he was the only student. the class met on Tuesdays. It began after breakfast. The subject was the meaning of life. It was taught with experience. No grades were given, but there were oral exams each week. He was expected to respond to questions, and you were expected to pose questions of your own. No books were required, yet many topics were coverd, including love, work, community, family, aging, forgiveness, and, finally, death. The last lecture was brief, only a few words. a funeral was held in lieu of graduation. Although no final exam was given, you were expected to produce one long paper on what you learned. The last class of Mr.Morries class had only one student, which was Mitch.

Sample Positive Outlook Essay - How to Write a Positive Outlook Essay

Sample Positive Outlook Essay - How to Write a Positive Outlook EssayThe purpose of a sample positive outlook essay is to demonstrate that you have a sense of direction. If you're positive all the time and never lose your sense of direction, then you'll do very well in life. Find out how to write a positive outlook essay.You'll want to convey to your readers that you have a confident attitude and that you are enthusiastic about the things that you do. Of course, you want them to be interested in you, but you also need to have a sense of direction. If you have a sense of direction, you'll know exactly where you're going with your life. A sample positive outlook essay will give you that direction and so many more other benefits. You'll be more productive, more successful, and will be much happier and live a longer life.The first thing you'll want to do when writing a sample positive outlook essay is to find an example of a very good article. You can use it as a reference point, but tha t's not what you want to do. You want to write it as if you were writing it for a friend. Now, take this sample positive outlook essay and start thinking about how you would say something like that. This is your essay, and if you make it yours, you will love writing it.One of the most important parts of the sample positive outlook essay is the opening. Try to include this phrase at the beginning of your piece. It must be short and to the point. Keep your introduction short and tell your readers what kind of person they're going to meet. It can be as general as 'John Doe is an optimist,' or as specific as 'John Doe is an optimist.' This way, your reader doesn't have to guess at anything and gets a really good feel for you and your personality.Next, you'll want to talk about why you're writing the positive outlook essay. Write down everything that is bothering you about life and the world around you. Then, summarize all of the things that you're excited about, which includes things li ke meeting new people, meeting people from other countries, and just being able to get out and enjoy yourself.Then, you can introduce your sample positive outlook essay by telling your readers about how you started your new writing project. What made you decide to write this positive outlook essay? Who did you go to? What did they say? These are all great questions that you can use to help get your readers to care about you and your writing project. And, hopefully, they'll start caring about you.The third part of a sample positive outlook essay is your conclusion. Again, this should be very short and simple. You can use this to explain how your outlook changed after your experience with the sample positive outlook essay. But, again, try to be brief. Remember, you don't want your readers to be reading your entire essay, only to find out that they've been duped.As you can see, writing a positive outlook essay is a lot easier than you think. All you need to do is put your thoughts down on paper, write an introduction, summarize your major points, and end your essay with a final quote or statement. All of these parts will make up the signature of your positive outlook essay.

An Analysis of Marketing Strategies of Local vs. International Brands in the Fast Food Sector

An Analysis of Marketing Strategies of Local vs. International Brands in the Fast Food Sector Introduction In this paper, the marketing strategies of two fast food restaurants, McDonald’s and Little Chef, are reviewed and compared to one another. Both companies are in the fast food sector. Little Chef serves customers from only one country while McDonald’s serves clients from different countries across the world, and this creates a significant difference in their marketing strategies. This difference is discussed in the paper. The paper is divided into four distinct parts: definition of terms, overview of the organizations, the marketing strategies and conclusion. Important terms used throughout the paper are defined and explained briefly. The overview helps readers to understand the organizations better, which in turn enables them to understand the marketing mix better. In the marketing strategies, market segmentation, targeting, positioning and marketing mix are thoroughly reviewed before the paper is concluded.Advertising We will write a custom essay sample on An Analysis of Marketing Strategies of Local vs. International Brands in the Fast Food Sector specifically for you for only $16.05 $11/page Learn More Definition of Terms Marketing Strategy Every organization has a number of marketing goals all put together at the start of the business year or the start of the business. In order to achieve these goals, the marketing manager, together with his team, have to sit down and come up with a way to attain these goals. This is the organization’s marketing strategy. The marketing strategy is based on market research done by the organization’s marketing team and focuses on the best product mix that will maximize profits. Once the strategy is complete, it is set out in a marketing plan and executed (BusinessDictionary, 2011). Critical Analysis In academic writing, the critical analysis of a subject or topic involves consideration and evaluation of material authored by other bodies, investigating whether the basis of these claims is sound, and scrutinising whether or not these the claims made by these authors apply to the situation being examined. A critical analysis must not be based purely on description, but must examine the content of other authors and judge how applicable and relevant they are to the topic at hand using knowledge gained in the field, at work, through study or by experience. Not everything written by the authors is to be taken at face value (Birmingham City University, 2011). A critical analysis is a piece of subjective writing, since it expresses the opinion of the writer, and how the writer evaluates a text. An analysis breaks down a topic into study parts to ease the analysis process (LeJeune, 2001). Product Mix In order to achieve maximum profit potential, some of its products have to be marketed together to minimize cost. The process of marketing a range of products that are related to one another and help reduce marketing cost – hence maximising pr ofit – is what finding the organization’s product mix is all about (BusinessDictonary, 2011).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Overview of the Two Organizations McDonald’s McDonald’s started as a small restaurant, founded by brothers Richard and Maurice McDonald. Despite slow beginnings, McDonald’s soon picked up and became a fast-food selling restaurant, a business idea that was picking up in the 1940s. Success for the company, however, came when the McDonald brothers’ equity in the firm was purchased by Ray Kroc, an American investor and businessman. With aggressive business tactics and tactical genius, Kroc expanded the business into one of the most recognizable brands in the world today. With 64 million customers served daily in its restaurants, it is the globe’s largest hamburger fast food restaurant. Hamburgers and other fast foods are not the only source of income for McDonald’s. It also gains large amounts of income from fees paid by franchises, royalties and rents. The company’s financial performance over the last five years, despite the recession, has been steadily growing, partly because of its marketing strategy. According to figures released by the company in October 2011, the company’s revenue rose by 5.5 per cent because of the popularity of its Monopoly game in the United States. Revenues also rose in Europe by 4.8 per cent and in the Middle East/Asia Pacific/Africa region by 6.1 per cent (Associated Press, 2011). Little Chef Little Chef is one of Britain’s most successful, and most controversial, fast food restaurants. The fast food chain identifies itself as a ‘roadside restaurant’ that serves over ten million people every year. It was established in 1958, the same year that Britain got its first motorway. It has grown from a single, 11- seat restaurant to a 162-restaurant chain. Apart from serving tea, bacon eggs and sausages, it offers its customers additional services like Wi-Fi internet connectivity, free ice cream for children under ten, and a ‘to go’ menu for customers who want to take their food away (Little Chef, 2011). The company went into administration in 2007 after it was revealed that it was losing over three million pounds per year. It was purchased by the investment company RCapital, and revamped to ‘keep up with the needs of customers’ (Baker, 2011).Advertising We will write a custom essay sample on An Analysis of Marketing Strategies of Local vs. International Brands in the Fast Food Sector specifically for you for only $16.05 $11/page Learn More Its marketing campaign after it was bought out of administration also involved a marketing campaign by celebrity chef Heston Blumenthal (Warman, 2009). Little Chef is now picking up, thriving and looking fabulous under the new management. Marketing Strategy Segmentation Market segmentation refers to a marketing practice where organizations divide their target markets into smaller units – or segments – and apply different marketing strategies depending on the nature of each segment. Market segments are demographic, geographic, psychographic, transaction or functional (Wedel Kamakura, 2000). Demographic markets are divided in terms of the markets demographic elements. The most common used demographic elements used are age, sex, financial status, religion and nationality. Geographic markets are divided according to their geographical location, climatic condition or location from a point. Psychographic segmentation is done based on the knowledge, attitude and opinion that the market has towards a product. Functional segmentation depends on how and why different customers in a market use a product. Transactional segmentation is an easy way of segmenting a market that invol ves using a large number of unique criteria to divide the market. Transactional segments are based on different elements like memberships or even specific demographic elements (Smith, 2004). Market segments are significant because they enable a company concentrate their resources on one segment and create products that appeal to various segments. If a car company segments its market demographically, for example, younger members of society will have cheaper and perhaps flashier cars targeted at them, while high-end, high performance and expensive cars will be marketed to the older and wealthier. McDonald’s As a global brand, McDonald’s segmentation strategy is geographical on a global scale and demographic at a local scale. This is the case because the company has to consider its global performance as a business, while, at the same time, it has to appeal to different customers and their demographic needs. The key to marketing on a global scale is to reduce cost of marke ting, therefore, increasing profits. The key to marketing on a regional or demographical scale is to ensure that customers in a certain region are not left because of demographic issues (Kotler Armstrong, 2010).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As a global business, McDonald’s segments its markets regionally first. Every region has countries where McDonald’s franchises are located. The main criterion used to select each country is the potential for growth, and the potential to maintain a high level of annual income turnover. In Europe, for example, the United Kingdom is one of McDonald’s largest markets, with over 1,200 outlets across the country. This comes as no surprise, considering that the UK is one of the world’s largest economies in the world, has one of Europe’s highest populations and is the largest consumer of fast food in the world after the United States, Japan and Canada (Walkman, 2007). The European region has the largest number of McDonald’s franchises. This is because Europe is the richest region in the world, with several countries in the world among the world’s top ten richest economies. In addition, Europe is the richest continent in the world (Masters, 20 09), although the current economic decline in the continent may not be an encouraging sign for McDonald’s. After the economic crisis of 2008, McDonald’s pulled out of Iceland, one of Europe’s hardest hit economies, after it realized that it would not be making sustainable profits from the country. Other countries where McDonald’s does not operate in are Albania, Bosnia and Herzegovina (Batty, 2009). This mode of market segmentation, where a region is selected, and specific countries within the region are chosen to have McDonald’s franchises, combines both demographic and geographic segmentation. Geographically, more aggressive marketing is done in countries that present higher potential for growth than countries with lower productivity. Higher potential is determined by the country’s location, its infrastructure and its climatic conditions, all of which are geographic factors. However, this potential is also determined using demographic fact ors like the citizen’s income levels and the markets’ potential for return on investment. In Africa and South America, for example, only countries with the highest GDPs and higher levels of income are targeted. McDonald’s has franchises only in Brazil, Argentina, Columbia, Chile, Uruguay, Egypt and South Africa (McDonalds, 2011). Little Chef Unlike McDonald’s, Little Chef is only operational in one country, the United Kingdom. Its market segments, just like McDonald’s, are both geographic and demographic. Naturally, however, the segments are not the same as McDonald’s, as discussed below. Little Chef is a roadside cafà ©, with menus specifically designed to serve travellers. Therefore, the main geographic segment is roadside locations. Nearly all Little Chef cafes are located along a road or highway in Britain. The total number of current Little Chef restaurants exceeds seventy, all located along highways. By directly targeting travellers, the restaurant has segmented its market geographically. As defined before, geographic segmentation is not only about countries or regions, but it is also about proximity to certain points. The main demographic element used by Little Chef is age. Most of their foods are relatively affordable and do not focus on a religion, gender or financial status. Most of their foods are ‘normal’ foods consumed by a majority of Britain’s population. This is known as undifferentiated marketing and is further explored in subsequent sections (Kotler Armstrong, 2010). They serve breakfasts, main courses, light choices, desserts and drinks (Little Chef, 2011). However, they have a menu for children. The children’s menu consists of two distinct segments: Children Up to Ten Years, and Toddlers Babies. For children up to ten years, Little Chef has a distinct menu that serves breakfast, main meals and puddings. For toddlers and babies, they serve food in three categories: 4+ mo nths, 7+ months and 10+ months. Targeting Market targeting is the next step after market segmentation. A market segment is a set of potential buyers with common characteristics that an organization chooses to serve. There are three aspects to consider when choosing a target market. The first is the size of the market, and its potential for growth. The second is the market’s structural attractiveness. The final consideration to make is the business’ objectives and resources (Bragg, 2004). When targeting a market, there are three options an organization may opt for. The first is undifferentiated marketing, where a company may choose to target its product to the entire market, regardless of geographical or demographic differences. Coca-Cola’s initial marketing strategy was in this form, although customer needs are now considered in the manufacture of diet sodas, caffeine free soda and other considerations (Kotler Armstrong, 2010). The second option is to target se veral segments and develop distinct products for each segment. For example, airline operators have business and economy classes, and marketing is done differently for each target group. This is known as differentiated marketing (Kotler Armstrong, 2010). The third option is to segment the market and target one market. This is known as concentrated marketing. Rolls Royce, for example, develops its vehicles only for high-end customers looking for, and willing to pay for, comfort and luxury (Kotler Armstrong, 2010). McDonald’s Over the years, McDonald’s has become famous for targeting families with their ‘happy meals’. Its lower-priced menu means McDonald’s franchises appeal more to larger families than smaller ones. The traditionally cheaper prices of food at McDonald’s signify that it targets a larger spectrum of customers than other fast food restaurants in the United States and across the world. In addition, most McDonald’s franchise s are located in suburbs and downtown areas of crowded cities across the globe, which takes them closer to a large number of middle-class citizens (Greco Michman, 1995). McDonald’s has been accused in the past of specifically targeting children with its promotional material. The use of colourful advertising and targeted messages has raised concerns in America over business ethics and the regulation of advertising among large corporations. Teinowitz and MacArthur (2005) reported that McDonald’s were reportedly targeting children as young as four in their marketing campaigns. The main ethical issue raised was the manner with which McDonald’s was taking advantage of the vulnerability of children. Little Chef Towards 2007, Little Chef was accused by several publications and experts for their inability to tap into new target markets. Roadside restaurants are a highly lucrative idea. However, their inability to adapt to the changing needs of customers is reported to be one of the major sources of its downfall. Based on the organization’s core concept, Little Chef’s target market are travellers along British roads. All its restaurants are located along busy motorways and highways in the United Kingdom. Just before it went into administration in 2007, criticism was directed towards the company’s marketing strategy by many experts including Andy Poole, a Senior Accounts Manager at a leading Public Relations firm in the United Kingdom. Little Chef still has a vast target market of consumers aged 25 years plus with mass potential that has not been tapped into. Hopefully this will be realised and any future investment spent on unlocking this rather than trying to target new markets with lame publicity campaigns and branding techniques (Poole, 2007). Positioning Once a company decides to target select market segments, the next step is to occupy a unique position within the customer’s mind. This means that the customer has t o have a different and unique perception towards a company’s product. As Ries and Trout (1972) explain, â€Å"Positioning is not what you do to a product; it is what you do to the mind of a prospect.† In essence, market positioning answers the organization’s question of ‘who’ they want to be. A good example of how to position a product is the case of Coca Cola and the Diet Coke. Most male consumers regarded Diet Coke as a girly and feminine product, and naturally they felt left out and did not feel obliged to purchase that product. In response, Coca Cola introduced the branded Coke Zero, designed to appeal to male consumers. Market positioning is used to reach out to a particular audience in a crowded market place. McDonald’s Dylan (2007) states categorically that McDonald’s has always wanted to be identified as a family-oriented and family friendly. It has, therefore, marketed itself in a way that draws families and family-oriented cu stomers towards it. They developed this identity, as explained by Dylan, even before they developed their product. It is also noteworthy to mention that McDonald’s does not only market itself as a family-oriented fast food chain of restaurants, but also as a reasonably low-priced fast food restaurant that offers meals that taste fantastic. Obviously, McDonald’s has the potential to target a larger market audience, but they chose not to. It chose to position itself as a family-oriented fast food restaurant, and picked families and children as their target audience. To provide better focus McDonald’s market position, certain decisions made by the company can be considered. First McDonald’s does not choose to prepare better quality meals at a higher price and longer preparation hours than its competitors. Secondly, they have the capability to offer more meals, a wider menu and a larger variety of meals, but they choose not to and stick with well-known produc ts. Finally, they have continued to target children and families, but not adults. Little Chef In an article for the Financial Times, Stern (2009) describes Little Chef with the same emotion that most analysts and pundits across Britain do: nostalgia. Most adults in the UK today remember visiting Little Chef as children with their parents. It was a must do for nearly all British children, particularly during journeys across the country. Little Chef’s position, therefore, is already set. However, the cause of their decline in the late nineties and the early part of this century was their inability to adapt to the market’s needs. The arrival of American food and the ‘McDonald’s style’ of service caused a shift in the attitudes of the majority. Currently, the company is undergoing an evolution. They have the advantage of heritage and market presence on their side, but it is necessary that they establish modern methods of doing business (Peletier, 2011). Marketing mix A firm must find a way of marketing itself to success by mixing four key elements, commonly known as the four Ps of the marketing mix. These are product, price, place and promotion. A firm must find the right product, sell it at the right price, find the right place to sell it, and find the most suitable way to promote it. Having the right product means the product must have all the right features, and it must work well. The price of the product also has to be right, because a price too high or too low may compromise the product’s profit margins. It also has to be available in the right place at the right time, so that customers do not fail to get it. Finally, promotion is necessary to ensure customers are aware of the product’s existence and availability (The Times 100, 2011). McDonald’s Product McDonald’s is very particular on the products it offers. Their top consideration when creating their menus is their consideration of the customerà ¢â‚¬â„¢s ability and willingness to spend. There is, therefore, considerable emphasis on the products that are placed on the menu. McDonald’s is also acutely aware of the changing preferences of customers, and they endeavour to ensure that they keep in touch with their customers’ preferences. Figure 1: McDonalds Product Life Cycle (McDonalds, 2008) When introducing a new product, however, McDonald’s takes significant caution to safeguard the sales of existing products. The new product must not cannibalize the sales of another product (McDonalds, 2008). Price Price carries psychological connotation to the customer, and therefore the price of a product has significant bearing to the buying habits of customers. Price is therefore guided by the customer’s perception of value. As discussed in previous sections, McDonald’s has historically targeted customers in the inner cities of highly populated cities (McDonalds, 2008). The organization must be caref ul to ensure they do not price the product too high or too low. Pricing the product low could have a negative impact on the customers’ placement of the product. Low prices usually signify compromised quality. In addition, if competitors reduce their prices to match McDonald’s prices, profits will have been reduced without the company gaining market share. Place Place is not only about finding the right location or the best points of distribution of a product. It also about managing a range of processes to ensure the product reaches the end customer in the best possible way. McDonald’s restaurants are located in most of the world’s major cities. It places itself in cities to ensure they get the maximum number of customers that can afford and are wiling to eat fast food. Promotion Promotion covers all aspects of communication by a company. McDonald’s uses promotional methods like promotions, merchandising, telemarketing, exhibitions, seminars, demons trations, loyalty schemes and point of sale display. Advertising is also widely used, particularly on TV, radio, online, in magazines and in newspapers. All these contribute to ensuring customers are aware of the existence and availability of the company’s products (McDonalds, 2008). The first step that McDonald’s use is to gain the attention of their customers, and to make sure they retain their interest. The next step is to ensure that these customers like the products that the company offers. The key to reaching their customers has been to combine all these media in ensuring they reach families and young people. The messages, colours, tag lines and promotional material used appeal to the target market. Their promotional style has been accused by protesters and human rights groups as wrong, since it is considered ethically wrong to target vulnerable children with advertising. Little Chef Product The main product that Little Chef offers, of course, is food. They have their menu divided into breakfasts, lighter courses, main courses, desserts, drinks, children and takeaway. Their breakfast dishes include the bloomer butty, the American style breakfast, the healthy breakfast and their famous Olympic breakfast. The Olympic breakfast has bacon, sausage, eggs, mushroom, grilled tomato, baked beans and potatoes, served with fried bread or toast. Their light courses are salads, bloomer bread toasties and various snacks. Their main courses have burgers as their main dishes, with additional options like onion rings and Coleshaw. Little Chef serves pancakes and ice creams for dessert, hot, chilled and alcoholic drinks, and various takeaway meals. Price Little Chef has always priced its commodities quite highly compared to its competitors. Before the takeover in 2007, one of the chief complaints by customers was that the food was not worth the high price that was being charged by the company. The new management has revamped the restaurant, made several key changes to their restaurants and menus and most importantly, prices have not increased by much. This makes the customers appreciate the amount of money they pay for their food. Most customers give a positive review, stating that the food may be a little expensive, but the quality is well worth the price (Little Chef, 2011). Just like McDonald’s, pricing their food too low may have compromised their market position. Place Little Chef targets travelling individuals and families across Britain, so it is natural to locate its restaurants along Britain’s highways. Nearly all major highways have a Little Chef restaurant. However, being on highways, the placement of their business presents two main challenges. First, the business relies heavily on travelling folk. This is not a problem at the moment, however, but if this changes and people start relying more on cooked food, the business could be endangered. Secondly, there are situations where travellers on only one side of the highway are served and not the other. For example, the Barton Stacey, Carcroft and Fenstanton restaurants along the A303, A1 and A14 respectively serve only westbound, northbound and eastbound travellers respectively. Promotion Just like McDonald’s, Little Chef uses communication media to reach its customers. In 2007, however, they had to use a more aggressive method to reach its new customers and inform them about their new look and new restaurants. This led RCapital, the new owners of the company, to hire the services of celebrity chef Heston Blumenthal to promote its restaurants. Little Chef relies a lot on its heritage. They use it to appeal to its customers, who are primarily British. Conclusion Based on the history of the businesses, both companies were started around the same time but have had very different growth paths. McDonald’s has had a meteoric rise to world domination, thanks to proper management and effective marketing, while Little Chef has remaine d confined to one corner of the world and has struggled. However, looking at both companies at the moment, the marketing approach used is quite similar. They have created products that appeal best to their target markets and served the food in restaurants that promote their standing as restaurants. McDonald’s approach to marketing differs significantly from Little Chef’s because of the magnitude of the company, and its global presence. It has to adapt different marketing strategies to different cultures, regions and markets, while maintaining its core appearance and products. Little Chef, on the other hand, uses a similar marketing approach to all its restaurants no matter where they are located in Britain. For both companies, once they have set a marketing strategy, tasks are given to different people for execution. They quantify success by ensuring they meet their short term targets, and they obtain feedback from the market using set systems. One great way to obtain feedback has been the internet, through which the company can get fast and unfiltered feedback fast. It is important to note, of course, that all these marketing goals have to be reached within the confines of a tight and finite budget. Bibliography Associated Press. (2011, November 10). McDonalds remodelling pays off in revenue rise. Retrieved from New Zealand Herald: nzherald.co.nz/business/news/article.cfm?c_id=3objectid=10764891 Baker, R. (2011, May 11). Little Chef cooks up a new look. Retrieved from Marketing Week: marketingweek.co.uk/sectors/food-and-drink/little-chef-cooks-up-a-new-look/3026245.article Batty, D. (2009, October 27). McDonalds to quit Iceland as Big Mac costs rise. The Guardian, pp. web: guardian.co.uk/world/2009/oct/27/mcdonalds-to-quit-iceland. Birmingham City University. (2011, May 27). Critical Analysis. Retrieved from Study Guides : Study Skills: http://library.bcu.ac.uk/learner/Study%20Skills%20Guides/4%20Critical%20analysis.htm Bragg, R. (2004). Target Market Identification Development. Spring Hill, TN: Welcome to the Center for Profitable Agriculture (CPA). Business Dictionary. (2011). Marketing Strategy. Retrieved from BusinessDictionary.com: businessdictionary.com/definition/marketing-strategy.html BusinessDictonary. (2011). Product Mix. Retrieved from BusinessDictonary.com: businessdictionary.com/definition/product-mix.html Dylan, W. (2007). Even McDonalds has a market position. In W. Dylan, Small Business, Big Marketing (pp. 4-6). MarketingYourSmallBusiness.com. Greco, A., Michman, R. (1995). Retaining Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management. Westport, CT: Quorum Books. Kotler, P., Armstrong, G. (2010). Principles of Marketing. London: Pearson Books. LeJeune, E. (2001, November 8). Critical Analysis. Retrieved from Southeastern Louisiana University: http://www2.selu.edu/Academics/Faculty/elejeune/critique.htm Little Chef. (2011). A Little Bit About Us. Retrieved from Little Chef : http://littlechef.co.uk/aboutus Little Chef. (2011). Menu. Retrieved from Little Chef.co.uk: http://littlechef.co.uk/menu Little Chef. (2011). Your Comments. Retrieved from Little Chef: littlechef.co.uk/customercomments.php Masters, T. (2009). Snapshot. In T. Masters, Europe on a Shoestring (p. 36). Melbourne: Lonely Planet. McDonalds. (2008). Marketing At McDonalds. Oak Brook: McDonald’s Corporation. McDonalds. (2011). About McDonalds. Retrieved from About McDonalds: aboutmcdonalds.com/country/map.html Peletier, C. (2011, May 12). Little Chef. Retrieved from Identity Designed: http://identitydesigned.com/little-chef/ Poole, A. (2007, January 9). How would you save Little Chef? Retrieved from U Talk Marketing: utalkmarketing.com/Pages/Article.aspx?ArticleID=923Title=How_would_you_save_Little_Chef? Ries, A., Trout, J. (2001). Introduction. In A. Ries, J. Trout, Positioning: The Battle for Your Mind (p. 2). New York: McGraw-Hill Books. Smith, B. (2004). Market Segmentation. Perth: University of Ballarat. Stern, S. (2009, November 2). Big lessons we can learn from Little Chef. Financial Times, pp. web: ft.com/cms/s/0/49b28e4c-c7e0-11de-8ba8-00144feab49a.html#axzz1dP0o8R9S. Teinowitz, I., MacArthur, K. (2005, January 28). McDonalds ads target children as young as 4. Free Press, p. web: freepress.net/news/6424. The Times 100. (2011). Marketing mix (Price, Place, Promotion, Product). Retrieved from Marketing: thetimes100.co.uk/theory/theorymarketing-mix-(price-place-promotion-product)243.php Walkman, D. (2007, August 29). Top Fast Food Countries. Retrieved from International Trade: http://daniel-workman.suite101.com/top-fast-food-countries-a29881 Warman, M. (2009, January 13). Heston Blumenthal: Big Chef Takes on Little Chef. Retrieved from The Telegraph: telegraph.co.uk/culture/tvandradio/4228401/Heston-Blumenthal-Big-Chef-Takes-on-Little-Chef.html Wedel, M., Kamakura, W. A. (2000). Market segmentation: conceptual and methodological foundations. Dordre cht: Kluwer Academic Publishers Group.

Instance Variables in Ruby

Instance Variables in Ruby Instance variables begin with an at sign () and can be referenced only within class methods. They differ from local variables in that they dont exist within any particular scope. Instead, a similar variable table is stored for each instance of a class. Instance variables live within a class instance, so as long as that instance stays alive, so will the instance variables. Instance variables can be referenced in any method of that class. All methods of a class use the same instance variable table, as opposed to local variables where each method will have a different variable table. It is possible to access instance variables without first defining them, however. This will not raise an exception, but the variables value will be nil and a warning will be issued if youve run Ruby with the -w switch. This example demonstrates the use of instance variables. Note that the shebang contains the -w switch, which will print warnings should they occur. Also, note the incorrect usage outside of a method in the class scope. This is incorrect and discussed below. #!/usr/bin/env ruby -wclass TestClass # Incorrect! test monkey def initialize value 1337 end def print_value # OK puts value end def uninitialized # Technically OK, generates warning puts monkey endendt TestClass.newt.print_valuet.uninitialized Why is the test variable incorrect? This has to do with scope and how Ruby implements things. Within a method, the instance variable scope refers to the particular instance of that class. However, in the class scope (inside the class, but outside of any methods), the scope is the class instance scope. Ruby implements the class hierarchy by instantiating Class objects, so there is a second instance at play here. The first instance is an instance of the Class class, and this is where test will go. The second instance is the instantiation of TestClass, and this is where value will go. This gets a bit confusing, but just remember to never use instance_variables outside of methods. If you need class-wide storage, use class_variables, which can be used anywhere in the class scope (inside or outside of methods) and will behave the same. Accessors You normally cannot access instance variables from outside of an object. For instance, in the above example, you cannot simply call t.value or t.value to access the instance variable value. This would break the rules of encapsulation. This also applies to instances of child classes, they cannot access instance variables belonging to the parent class even though theyre technically the same type. So, in order to provide access to instance variables, accessor methods must be declared. The following example demonstrates how accessor methods can be written. However, note that Ruby provides a shortcut and that this example only exists to show you how the accessor methods work. Its generally not common to see accessor methods written in this way unless some sort of additional logic is needed for the accessor. #!/usr/bin/env rubyclass Student def initialize(name,age) name, age name, age end # Name reader, assume name cant change def name name end # Age reader and writer def age age end def age(age) age age endendalice Student.new(Alice, 17)# Its Alices birthdayalice.age 1puts Happy birthday #{alice.name}, \youre now #{alice.age} years old! The shortcuts make things a bit easier and more compact. There are three of these helper methods. They must be run in the class scope (inside the class but outside of any methods), and will dynamically define methods much like the methods defined in the above example. Theres no magic going on here, and they look like language keywords, but they really are just dynamically defining methods. Also, these accessors typically go at the top of the class. That gives the reader an instant overview of which member variables will be available outside the class or to child classes. There are three of these accessor methods. They each take a list of symbols describing the instance variables to be accessed. attr_reader - Define reader methods, such as the name method in the above example.attr_writer - Define writer methods such as the age method in the above example.attr_accessor - Define both reader and writer methods. #!/usr/bin/env rubyclass Student attr_reader :name attr_accessor :age def initialize(name,age) name, age name, age endendalice Student.new(Alice, 17)# Its Alices birthdayalice.age 1puts Happy birthday #{alice.name}, \youre now #{alice.age} years old! When to use Instance Variables Now that you know what instance variables are, when do you use them? Instance variables should be used when they represent the state of the object. A students name and age, their grades, etc. They shouldnt be used for temporary storage, thats what local variables are for. However, they could possibly be used for temporary storage between method calls for multi-stage computations. However if youre doing this, you may want to rethink your method composition and make these variables into method parameters instead.

How does Turkey affects the Middle East and especially Syria Essay

How does Turkey affects the Middle East and especially Syria - Essay Example Turkey has been relating very well with most of her neighbors and acts as a model of moderation and mediation in the Middle East. This writing focusses on the position of Turkey regarding Syria as well as her relation with other countries in the region. Turkey is a contiguous transcontinental country lying between Western Asia and Southern Europe making it to act as a link between the Western region and the Middle East region. Turkey has had an increasing involvement with the Middle East in her broader frame of her foreign policy which extends to her relation with Western Allies. Turkey represents a n Islamic democracy which is integral for Western and the Islamic powers. Turkey’s position in the Middle East is seen by some other leaders as unwavering and does not represent the true spirit and opinions of many Turkish (Balci Web). Turkey is one of the powerhouses in that geographical location and neighboring countries wants to better their relationship but we have an unstable and volatile Prime Minister who is drunk and deranged with power so Turkey should not get physically involved with Syria or interfere with their internal affairs. Turkey is such an important nation not only in the Middle East because of her position to expend pronounced efforts to enhance peace, stability, democracy and tolerance in the Middle East. ... The country further plays a major role in distributing energy from Middle East to Europe which is very critical in the global economy. Also Turkey is seen as promoting Islamic democracy because it stands as a modern Islamic country which connects both the Western and the Islamic world (Demirtas Web). Turkey has always acted as a mediator and peace facilitator with her neighbors. It has attempted to democratize the Muslim world in the Middle East. Although seems to be uncertainty concerning her relations with neighbor after the introduction of the â€Å"zero problem with the neighbors† by the AKP regime, Turkey’s conflicts with her neighbors happen to eliminate the doctrine (Demirtas Web). The country has had several concerns which have seen it in an international unwarrantable situation by the fact that Europe tries to ignore her interests such as request for membership in the European Union. Even as Turkey was using her economic and political predominant role amongst h er Muslim neighbors to enhance peace in the region, her neighbors feel that Turkey is alienating them. For instance there has been deterioration of relations between Turkey and Syria, Iraq, Iran and Russia which may negatively impact the country (Candar Web). Entrance of Erdogen as a Prime Minister in 2004 was a major comeback for turkey as it tried to court her neighbors such as Syria and Iran and Ankara too reconciled with Damascus. However, tie between turkey and Syria was very close such that their forces conducted joint maneuvers while their foreign ministers came up with strategic cooperation council (Candar Web). They even signed huge economic contracts but the relationship did

Visions in Conflict (Descriptions) Essay Example | Topics and Well Written Essays - 500 words

Visions in Conflict (Descriptions) - Essay Example Featuring the works of Rudy Scholaert, Ervin Staub, Mark Van Vugt, Valarie Vat Kamatsiko, and William Clough, this volume investigates the visions at the heart of the world’s conflicts. These studies investigate the good work being done in the field of conflict resolution and peace building around the world particularly in the arenas of acknowledgement and understanding of the â€Å"other† (including interfaith dialogue) and communication through conflict and forgiveness. Conflict, even of the life and death sort, is apparently inevitable in this world.   The source of much of this conflict is conveyed through religion in its tendency to teach its followers that they belong to specific epistemological and ontological categories.   The real issue, therefore, is how to shift the methodology of conflict from a military standpoint to political, persuasive, and, maybe, economic standpoints that strive to find areas of cooperation and collusion rather than violence and coercion.   The emphasis of these essays is in finding some of these points of collusion and potential cooperation in various geographical positions throughout the world. The presentation of these discussions is not intended to be the final answer to the theological dilemmas and conflicts of our time, but is instead intended to open up a new dialogue. In the new global society of the modern age, we can either continue to emphasize our differences in religious dogma, already proven to foster continuing conflict, or we can begin to seek out those areas in which we can agree and perhaps find new means of solving our points of contention. Visions in Conflict Vol. 1 is intended to begin this discussion but, it is hoped, will not be the final word toward global understanding. The concept of the ‘other’ is widely used and discussed in modern times thanks to our ever-increasing association with global inhabitants. In its most

Eudora Welty:Worn Path, visit of charity :: essays research papers

Eudora Welty   Ã‚  Ã‚  Ã‚  Ã‚  The are only so many ways an author may sum up the course of a human life within just a few pages. Eudora Welty has the awesome talent of being able to do just this. In her stories â€Å"Where Is the Voice Coming From†, â€Å"A Visit of Charity† and â€Å"A Worn Path†, Welty uses the reoccuring themes of characterization, confrontation, journey, and insight into ones mind to convey key aspects of her stories. Through characterization Welty shows individuals who experience confrontations, and as a result complete a type of journey.   Ã‚  Ã‚  Ã‚  Ã‚  With a chillingly cold attitude, the protagonist of â€Å"Where is The Voice Coming From† takes it upon himself to take care of what he feels to be an inconvenience in his life, by murdering a local civil rights activist in cold blood. He later states, â€Å"I done what I done for my own pure-D satisfaction† (â€Å"Where is The Voice Coming From†482). This embodies the protagonist as a cruel, racist, self righteous murderer. One later is drawn to the conclusion that the only regret that the protagonist has is not getting the credit he believes he deserves for his crime.   Ã‚  Ã‚  Ã‚  Ã‚  With the knowledge of her deathly ill grand son at home, Pheonix Jackson decides to head for town to receive medication for him. In her travels the reader is given a real insight into the person that Pheonix really is. While crossing over a fallen down log, Pheonix jovially remarks, â€Å"I wasn’t as old as I thought† (â€Å"A Worn Path†636). One must realize the amount of strength and determination it must take for this frail old woman to accomplish such a task, yet Pheonix takes it with a grain of salt and keeps on going. At this point the reader finally realizes the respect that Pheonix deserves for being the beautifully harmonious person that she is.   Ã‚  Ã‚  Ã‚  Ã‚  In another work of Welty’ we are depicted the character of a seemingly kind, charitable young Campfire girl, named Marion, who is sent to an old age home. Yet what we do not know is that Marion has another side to her besides the bright, vibrant young girl that she is. We soon come to see this side of her as she sprint from the old folks home, â€Å" Under the prickly shrub she stopped and quickly, without being seen, retrieved a red apple she had hidden there.† (â€Å"A Visit of Charity). The reader now realizes the true conniving ways that Marion withholds in the beginning.